How it works?

  • Tell us about your Furbaby

    Answer a few quick questions about your dog like age, weight, activity level.

  • Create a personalised meal plan

    We’ll let you know how many calories your dog needs and help you create their personalised feeding plan.

  • Automate Your Deliveries

    Get the perfect amount of natural, NZ made dog food delivered to your door, when you need it.
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Fabulous dry food your dog will thrive on, not just survive.

Real food, made fresh in New Zealand

Why buy imported pet food when you can can buy amazing NZ made dog food, with fabulous local ingredients? We make our super healthy dog food in NZ, using all natural ingredients and deliver it straight to you. Its fresher and better for your dog.

Nutrients your dog will thrive on.

We design food for your dog to thrive. Our grain free dog food exceeds all AAFCO (global standard) specifications. Most store bought foods simply ‘meet’ the standards for dogs to survive on... but your dog deserves the best dog food NZ has to offer!

See what goes into our grain free dog food

Chicken or Lamb?

You choose & easily change any time you like from your dashboard

Super premium NZ Made Dry dog food

Luxe Lamb

Our Luxe Lamb Dog Food is made right here in Aotearoa with high-quality local ingredients.

A high-protein recipe with NZ Grass-fed Lamb Meat as the number one ingredient with the added benefits of Green Lipped Mussel for joint support, taurine for heart health and prebiotics to support the digestive system.

Shop Luxe Lamb Food

premium NZ made dry dog food

Chicken Dog Box

Chicken Dog Box is 100% Natural, made in New Zealand; a sustainably designed recipe made from all local ingredients and packed in Award-winning eco-friendly packaging (that's also made in NZ).

Shop Chicken Dog Box

Loved by thousands of kiwi dogs!

  • Parker

  • Millie

  • Tucci

  • Rocket & Lara

  • Ruby

  • Beau

  • Luna

  • Luna

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Tailored delivery schedules, right to your door.

We’ll calculate your dog’s perfect meal plan and deliver it to your door.
Your orders will arrive just before you run out, without having to think!
Save time, money and the hassle of running out of dog food.

Calculate delivery schedule

All your pet essentials, sorted in minutes.

Tick a few more things off your to-do list by adding all your pet necessities to your subscription

  • NZ made & 100% natural treats
  • Freeze dried meal toppers
  • Home-compostable poop bags
  • Flea and Worm treatments
Shop essentials now