
Designed for your dog to thrive, not just survive.
The best grain free dog food in New Zealand.
Our Goal: the healthiest your dog has ever been
Great dog food starts with great ingredients. But it’s how a great recipe is put together that makes the real difference.

Functional Benefits
- NZ Grass-fed Lamb Meat as the number one ingredient
- High Protein to support an active lifestyle
- Grain-free
- Green Lipped Mussel for Joint Support
- Added prebiotics assist digestive health
- Meet (and exceeds) AAFCO requirements for a complete and balanced diet
Ingredients
Lamb Meat, Poultry Meal, Faba Beans, Tapioca Starch, Pea Protein, Canola Meal, Peas, Poultry Fat, Fish Oil, Beef Hydrolysate, Sugar Beet Pulp, Sodium Chloride, Monocalcium Phosphate, Calcium Carbonate, Green Lipped Mussel, Choline Chloride, Natural Citric Acid, Potassium Chloride, Chicory Root, Natural Acetic Acid, DL-Methionine, Taurine, Yeast Extract, Ground Parsley, Zinc Amino Acid Complex, dl-alpha-Tocopherol Acetate, LAscorbyl- 2-Phosphate, Natural Mixed Tocopherols, Copper Amino Acid Complex, Iron Amino Acid Complex, Manganese Amino Acid Complex, Niacinamide, Rosemary Extract, Cyanocobalamin (Vitamin B12), D-Calcium Pantothenate, Thiamine Mononitrate (Vitamin B1), Vitamin A, Riboflavin (Vitamin B2), Pyridoxine Hydrochloride (Vitamin B6), D-Biotin, Calcium Iodate, Menadione, Nicotinamide Bisulphite, Folic Acid, Vitamin D3, Sodium Selenite.
Guaranteed Analysis
- Crude Protein - 31%
- Moisture - 12%
- Crude Fibre - 5%
- Calcium - 1.2%
- Crude Fat - 14%
- Phosphorus - 1%
3225 kcal per kg (1 scoop = 1 cup = 115 grams = 390 kcal)
Lamb Dog Food is formulated to meet the nutritional levels established by the AAFCO Nutrient Profile for all breeds and All Life Stages including puppy*, adult and senior dogs (*except for growth of large-size puppies 32kgs or more expected adult size)
Feeding Guidelines
For a feeding recommendation that's personalized to your specific dog, we highly recommend you build a feeding plan on our product pages.
If you don't have a feeding plan yet, here's a general guide to get you started:
- Small breed (2-5kg): 50-100g / 0.5-1 cup
- Medium breed (5-10kg): 100-170g / 1-1.5 cups
- Large breed (10-30kg): 170-385g / 1.5 - 3.5 cups
- Giant breed (30-60kg): 385-650g /3.5 - 5.5 cups
We always recommend adjusting your furbaby's food to target an ideal body condition. If you'd like any advice or help with this please get in contact, our team would love to help!

Functional Benefits
- 100% natural and made in New Zealand
- High Protein to support an active lifestyle
- Grain-free
- Balanced Omega-3 and Omega-6 Fatty Acids
- Meets (and exceeds) AAFCO requirements for a complete and balanced diet
Ingredients
Chicken Meal, Peas, Potatoes, Tapioca, Chicken Fat (preserved with Mixed Tocopherols), Fish Meal, Beef Meal, Flaxseed, Natural Flavor, Bentonite, Fish Oil, Potassium Chloride, Sodium Chloride, dried seaweed, Magnesium Sulfate, Choline Chloride, Calcium Propionate, Vitamin E Supplement, Niacin (Vitamin B3), Calcium Pantothenate (Vitamin B5) , Vitamin A Supplement, Thiamine Mononitrate (Vitamin B1), Riboflavin Supplement, Pyridoxine Hydrochloride (Vitamin B6), Vitamin B12 Supplement , Vitamin D3 Supplement, Folic Acid (Vitamin B9), Taurine, Zinc Sulfate, Ferrous Sulfate, Copper Sulfate, Manganese Sulfate, Calcium Iodate, Cobalt Sulfate, Sodium Selenite, Green Tea Extract, Rosemary Extract and Spearmint Extract.
Guaranteed Analysis
- Crude Protein - 28%
- Moisture - 10%
- Crude Fibre - 4%
- Calcium - 2.5%
- Crude Fat - 14%
- Phosphorus - 1.6%
3380kcal per kg (1 scoop = 1 cup =113gram =381.94kcal)
Chicken Dog Box is formulated to meet the nutritional levels established by the AAFCO Nutrient Profile for all breeds and All Life Stages including puppy*, adult and senior dogs
(*except for growth of large-breed puppies expected to be over 32kgs as an adult)
Feeding Guidelines
For a feeding recommendation that's personalized to your specific dog, we highly recommend you build a feeding plan on our product pages.
If you don't have a feeding plan yet, here's a general guide to get you started:
- Small breed (1-5kg): 60-115g / 0.5-1 cup
- Medium breed (5-10kg): 115-230g / 1-2 cups
- Large breed (10-25kg): 230-460g / 2-4 cups
- Giant breed (25-46kg): 460-690g /4-6 cups
We always recommend adjusting your furbaby's food to target an ideal body condition. If you'd like any advice or help with this please get in contact, our team would love to help!

A healthy recipe designed by Veterinary Nutritionists.
We’ve worked with the best veterinary nutritionists and manufacturing facilities to bring you a truly complete and balanced diet; a single source food that is everything your dog needs and more.
- All life stages food suited to dogs from Puppy to Senior and everything in between.
- An ideal balance of ingredients that supports complete animal health no matter what age your dog is.
- High protein recipes to support active lifestyles.

Dog food done right.
Your dog doesn’t need all those nasty colours, flavours and preservatives.
He needs great natural ingredients in the right amounts. It’s that simple.
- We source the best natural ingredients right here in New Zealand, and make our great natural dog food locally too.
- All natural ingredients with added vitamins and minerals to give them everything they need.
- Grain free for a better quality of plant based ingredients. We use peas, potatoes and casava root instead of cheap fillers like wheat, corn, soy and other grains.

Feeding a Puppy
Our food is perfect for feeding a puppy. It's designed by leading kiwi veterinary nutritionists to meet international AAFCO standards (or greatly exceed minimums) for an ‘All Life Stages’ furbaby food, giving you confidence they’re getting all their nutritional needs from puppy through to old age.
- Keep your dog on the same food from puppy through to adulthood and just adjust the meal size.
- Puppies develop rapidly during the first 12 months of their lives and need all the right nutrients to set them up to thrive.
- For large breed puppies (likely to be more than 32kgs as an adult) we recommend waiting until they are around 8-10 months old to move on to our food. Get in touch for advice

Low Allergy Dog Food.
MyFurbaby kibble is designed as a low allergy dog food and our unique natural recipe has helped loads of kiwi furbabies with skin and gut issues (check out our reviews). If you know allergies, like we do, you know they’re all different and we love nothing more than making dogs more comfortable. Please get in touch if we might be able to help your furbaby feel better.
- All natural and made from quality locally sourced ingredients.
- Grain-free recipe with no artificial colours, flavours or preservatives.
- Ideal amino acid balance (critical for managing inflammation).