Sustainability

Our planet is fragile,it needs protecting

How we approach sustainability in dog food

NZ made dog food shouldn’t cost the earth.

MyFurbaby is absolutely committed to being the most sustainable pet care company, bar none!
We believe that making it easier for us all to be concious pet parents is the best way to reduce our pet’s impact on our planet.

"Our mission is helping humans be the best pet parents we can be. That means taking better care of our pets, our planet and making it so easy you don’t even have to think about it”

Tackling Plastic Packaging in Pet Food

Recyclable & Compostable Packaging
Our goal has always been plastic free pet food. We’ve started with 60% reduced plastic, recyclable and compostable materials... and we will keep getting better.
Smart Packaging
We’ve designed a whole packaging system that minimises all of the packaging materials in getting pet food to you. Not just the bits you see.
New Zealand designed and made
Everything we make is sourced, made and supplied in New Zealand, including our packaging. So we use far less carbon miles, than all the imported brands.

It’s our passion

You only need to look at our packaging and you can see it’s different to anything else in the pet food market... a lot of love has gone into it.

We’re a kiwi fur-family just like you and we look at everything as both pet parents and human parents wanting to leave our kids a better world.

See our food

We're Plastic Neutral!

we donate a % of every sale to support the removal of as much plastic waste from nature as we use in our packaging through rePurpose Global.

How it works

1. Measure
We donate a percentage of every product purchase to fund the collection of 520 kgs of low-value PP plastic waste from oceans and landfills every year.
2. Compensate
Low-value plastic is collected, processed, and reused by Saahas Zero Waste - a waste management service in India that employs and empowers waste pickers to tackle plastic waste.
3. Reduce
We work with rePurpose Global to reduce the future use of virgin plastics in their products and build a more circular business and delivery model for their company.