We need simple, healthy, sustainable pet food...

Hi, we're Ben and Amy Rennell, Co-founders of MyFurbaby. Jack has always been our Furbaby. But when kids came along and life got busier, we found ourselves constantly running out of dog food.
After a busy family morning, and a mad dash to the shop... we decided we’d had enough... “why isn’t there a subscription pet food service in New Zealand?”. So we decided to build it.

Then we opened our eyes! As we started to look at the pet food market we realised its a huge global category dominated by poor nutrition, imported brands, thick plastic packaging and little regard for the planet.

We set about, not just creating convenient, natural, sustainable pet food, but leading a huge global industry towards plastic free pet food.

Our mission is helping humans be the best pet parents we can be. That means taking better care of our pets, our planet and making it so easy you don’t even have to think about it.

What We Stand For...

Ben and Amy built myFurbaby around three non-negotiables:

  • Food that's genuinely good for your dog
  • Packaging that doesn't cost the earth
  • Service that fits around real family life

Every decision - from the ingredients we source to the courier bags we ship in - comes back to those three things.

We're not a big corporate pet food brand. We're a Kiwi family who started this because we couldn't find what we needed, and figured other families probably couldn't either.

See how we tackle sustainability