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AS SEEN IN
EVERYTHING IN THIS BOX
NZ made food your dog will thrive on.
People. Pets. Planet. We don't trade one off against the others.
NZ MADE, NEVER IMPORTED
Made fresh in Aotearoa
Every bag is made from NZ ingredients, produced here, and shipped straight to your door. Short supply chain, better ingredients, fresher food.
DESIGNED FOR YOUR DOG TO THRIVE
Real meat, real ingredients
NZ cage-free chicken and grass-fed NZ lamb as the number one ingredient. No fillers, grain-free and formulated to exceed AAFCO global nutrition standards.
ONE LESS THING ON YOUR TO-DO LIST
Delivered before you run out
Tell us about your dog and we calculate their exact daily portion. A new bag arrives before the old one empties. Pause, swap or skip from your dashboard whenever you need to.
SOURCED IN NEW ZEALAND
NZ Chicken & Grass-fed Lamb
Chicken & Lamb meat are the number one ingredients. High protein, high palatability & high quality.
FROM KITCHEN TO BOWL
How we make every bag.
No mystery meal, no nasties. Dog food made by kiwi pet parents and designed for your dog to thrive.
STEP 01
Made with ingredients you'd recognise
NZ meat, local ingredients, and recipes made for healthy happy dogs.
STEP 02
Small batch made here in New Zealand
Carefully prepared to keep the good stuff in every bowl.
STEP 03
Delivered to your door
Regular delivery (you decide when), so it arrives to your door right when you need it.
COMPARED, HONESTLY
Why owners switch and stay switched.
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myfurbaby
Supermarket kibble
Imported premium
Made in New Zealand
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Real meat as the #1 ingredient
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Grain-free, no fillers
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AAFCO complete & balanced
Eco-friendly packaging
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Delivered to your door
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Pause or cancel anytime
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WHAT SHIPS
Good food for dogs starts with meat-first recipes.
1× Chicken Dog Food
Cage-free NZ chicken with potatoes, peas, wild-caught fish, grass-fed beef, fish oil & seaweed.
1× Luxe Lamb Dog Food
Grass-fed NZ lamb with green-lipped mussel, faba beans, peas & added prebiotics.
Portioning scoop
Our nifty cardboard scoop comes with every first order. 1 scoop = 1 metric cup
COMMON QUESTIONS
Anything else? Here's what owners ask first.
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Every Mixed Box ships 50/50 — one full re-sealable bag of chicken and one of lamb. We've found that's the sweet spot for variety without disrupting a sensitive tummy. If you'd prefer just one recipe, our Chicken Dog Box and Luxe Lamb Dog Box are sold separately.
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Transition gradually over 7-10 days by mixing increasing amounts of our food with their current food. If your dog has a sensitive tummy then we suggets extending this to 10-14 days.
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Use our feeding guide based on your dog's weight and activity level. When in doubt, start with the smaller size.
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Absolutely. You can pause, skip, or cancel anytime from your account dashboard. No questions asked.
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Orders ship within 1-2 business days. Delivery typically takes 3-5 business days depending on your location.
LOVED BY THOUSANDS OF NZ DOGS
The internet's most well fed dogs.
A few of our favourite furbabies, captured by their humans.
Luna
Tucci
Millie
Parker
Rocket & Lara
Beau
Ruby
Luna
VERIFIED SUBSCRIBER REVIEWS
168 reviews. One thing in common.
Based on 168 verified reviews.
Even the picky one finishes the bowl
"One of mine has always been a grazer, she'd leave food for hours. Two weeks in and the bowl is empty in five minutes. Coat looks better too."
Bloated tummy, gone. Loads more energy.
"It's been 6 weeks and there's been a huge change in Mac. He's gone from a bloated tummy to nice and trim, with loads more energy, clear eyes and no itchy bits."
Finally a biscuit he eats
"I spent a fortune on biscuits that Louie wouldn't eat. He loves these biscuits, and so does the cat. The team know their stuff."
WHAT CHANGES IN THE FIRST SIX WEEKS
The same four things keep showing up in our inbox from owners who weren't expecting it.
A PICKY EATER YOU CAN FINALLY FEED
They finish the bowl every time
Two recipes rotating every meal means even the fussiest dog keeps showing up to the bowl like it's the first time.
Thanks so much Fmfb I've finally found a kibble that my dog actually likes. Everytime we opened any kibble bag she would run away from it (true story) when we introduced her to this one she stayed close so that was check 1. Put it in her bowl and she devoured it. We were only giving her small portions to introduce her to it but she loved it so she's having full meals now! That's a win
GINA G · PARENT
A COAT PEOPLE STOP YOU ABOUT
Shinier coat, less itchy skin
Whole ingredients do their work where you'll really notice it aka the coat, the energy, the way other people at the dog park start asking what you're feeding them.
We have used Feed my furbaby for many years now and it has been the best change for our pooch. She had hair loss due to allergies and could clear a room and within a week both we're improving. We have not looked back and love all their extra products they are introducing and their strive to be eco friendly. Love love love
CLAIRE S · PARENT
A CALMER END OF THE LEASH
Settled tummies, firmer stools
We never change our recipes & this keeps things predictable at both ends. Every box comes with a step-by-step transition guide so the switch is easy.
Best part about switching is the massive reduction in butt-gas attacks on the family. One happy, healthy mutt and a happy family
KELLY A · LONG-TIME SUBSCRIBER
A SUBSCRIPTION THAT FLEXES AROUND YOU
One less thing to remember
Your dashboard tells you when the next box ships and lets you change cadence, swap recipes, or skip a delivery in one click. No phone calls, no 'are you sure?' loops.
Great service never running out of food, genius! Quality of food is amazing my GSD has never looked so good and he has always had premium grade feed previously.
ADAM A · LONG TIME SUBSCRIBER
